QR-Codes for your Business
Are you using QR-Codes in your business (quick response codes)? In case you’re wondering what a QR-Code looks like, here’s what they look like…
If you have a smart phone with a QR-Code Reader, you could scan the code above and have all contact information for Cyberscape.
So what is the advantage of using a QR-Code in your business? Depending on your industry and the size of your company, there are quite a few great uses!
Before you can determine what uses a QR-Code will have in your business, you need to know what kinds of QR-Code you can generate. When using a free QR-Code Generator, such as one we have on our website at http://www.cyberscape.ca/qr-code-generator.htm, you can choose from the following types:
- Contact Information
- Calendar Event
- Location / Google Map
- Phone
- SMS / Text Message
- URL / Website
CONTACT INFORMATION:
If using an iPhone, Blackberry or Android style phone, when scanning a QR-CODE that contains “contact information”, it will display a name, company, phone, email, website address, etc., allowing you to add it to your device’s “Contacts” or “Address Book”, all in a single step (simply by scanning the code). Not more entering all that data, one character at a time!
A great place to include a “Contact Information” QR-Code would be on your business cards, website, newspaper advertising, and marketing & promotional materials.
CALENDAR EVENT:
If you or your organization is planning an event, creating an Event QR-Code is a great way for people to quickly add it to their mobile device’s calendar. Embedded in it is all the event details you choose to include. Promote a community event or even a sale at your place of business!
EMAIL:
If you want to make it easier for a client or potential client to email you, rather than include a lengthly email address, use a QR-Code that automatically launches their email application and pre-loads your email address. This is all done in a single step, making it quick and easy for people to email you.
LOCATION / GOOGLE MAP:
When it’s important that your audience know your location, or the location of something you’re trying to promote, then displaying a QR-Code that loads a Google Map is a great solution. When scanned, the QR-Code automatically loads a Google map, in-pointing the pre-determined location.
PHONE:
It’s a pain trying to remember a phone number, never mind having to enter it into a mobile device when on the go. When scanning a Phone QR-Code, it automatically dials your phone number in one step!
SMS / TEXT MESSAGE:
If you want to encourage your audience to send you or your business a text message, this QR-Code can be created to embed where the text message is to be sent, as well as the message (all in one step).
URL / WEBSITE:
Probably one of the most useful QR-Codes would be on that automatically delivers your target audience to your website, or to a specific web page within your website. Most businesses want to increase their website traffic, and a QR-Code is a great way to deliver people. But there’s a catch… the vast majority of this new website traffic will be accessing your website via their smart phone, such as an iPhone, iPad, Blackberry, Android, etc. If your website is not compatible or viewable on a Smart Phone, you urgently need to get a Mobile Device Website designed for your business!
SUMMARY:
The uses are endless, and we will all soon see QR-Codes everywhere in our daily lives! If you own or manage a business and want to learn more about the effective use of QR-Codes in your company, be sure to call us today at 604-513-8930, or visit us online at www.cyberscape.ca.
